Created taglines, messaging framework and social copy for WNBA 2023 City Edition uniforms.
Worked alongside art director Jesse Raker to create a campaign for NBA City Edition uniforms that tied back to outdoor NYC basketball courts, which are iconic to the lore of basketball.
Created reactive content for Nike Basketball and Nike’s social account for major sport moments, including 2022 WNBA Finals, 2022 WNBA All-Star, 2022 CONCACAF Women’s Championship, 2022 NBA Finals and Mike Krzewszki’s retirement.
Crafted consumer-facing copy for Nike social channels and article page on Nike.com about the love and mission of Megan Rapinoe and Sue Bird.
Crafted narrative copy for social content for Nike channels for Greatest Dynasty Ever.
Crafted narrative copy for the U.S. Women’s Basketball team as part of Nike’s Greatest Dynasty Ever Campaign.
Crafted social narrative copy for Sha’Carri Richardson’s return to the track.
Crafted and edited narrative storytelling about youth athletes as part of the 2021 N7 Collection of sneakers.