Helped curate content in the lead up to, and after, Nike’s attempt to break the 2-hour marathon barrier in 2017. Helped to both create longform content for Nike.com as well as app stories and other content surrounding the major event.
Helped Nike Running craft a narrative around their Breaking2 attempt at a sub-two-hour marathon in 2017. Work included meetings where I asked questions of Nike designers and sports scientists to determine the most relevant stories around the event that were featured on Nike.com/JustDoIt as well as the Nike App.